Dubai’s first gluten free online store – TASTE LIFE – has opened its doors: the gate to a gluten free lifestyle for all those dependent on it, throughout the whole Middle East. TASTE LIFE doesn't only feed you with the best gourmet gluten free products that are available in the world market – but also with information, information, information.

As it is so often the case, Dubai is trendsetter again, the hub of entrepreneurship, and the role model when it comes to building awareness that gluten sensitivity became one of the biggest health challenges of our new century.
Like all Western people with a floury eating attitude, the Arab world is highly affected, too.

On the homepage of TASTE LIFE you will find a rich choice of over 120 different products, and they will be delivered right to your doorstep. Within this store you will discover everything to become, and to stay healthy, and happy.
Whether you live in the UAE or go for a holiday to its beautiful deserts, and shores: TASTE LIFE is a reliable source of gluten free foods and it's already becoming the top source of gluten free foods for top hotels, too.

And yet, for its company philosophy, it's not enough to sell products. If customers don't really know how to use them the right way it doesn't serve their cause. Only with the particular knowledge that a gluten free diet requires they will enjoy the various delights. Only then they will feel better every day, and life will be richer for them than ever before.

Eating gluten free, consequently, is only one side of the coin of cure.
The other side is avoiding cross contamination. One doesn't work without the other.

BACKGROUND CHECK

In order to deliver not only the food but also the message, Katinka & Maysara Socrat were gathering knowledge and ideas without even knowing that each step was a stepping stone to the foundation of TASTE LIFE.

When they finally started out in the beginning of 2012, their company was based on expertise, and three rock solid prerequisites:

1. Katinka is a celiac herself, with a life long experience around the necessity of gluten free products – and her husband Maysara became the backbone of protecting her particular dietary needs.
2. She excellentlly graduated at the Emirates Academy of Hospitality Management, one of the world's leading universities in that regard. Her culinary teacher, Michael Kitts, a price given chef, and Graham Challender don't get tired, since day 1 of her university career, to support her spirit, and reaching out ideas. 
3. Katinka lured her husband into her gluten free lifestyle by cooking, and baking, over time on a star level … and whoever tried gluten free products knows that this is pretty much close to a miracle.
   The name her husband finally gave to the company speaks more than a 1000 words about the quality of her attempt: TASTE LIFE… again.
   

A unique market, and marketing experience in the area of gluten free foods ultimately laid out the foundation for the bigger vision & mission:
the TASTE LIFE Health Campaign.